Project 2 health and beauty

I have chosen to repackage Banana Boat sport sunscreen.

Sunscreen was invented in the 1930's as a growing need for protection from sunburn became a growing concern. Banana boat is a leading sunscreen brand, with its competitors Coppertone and Bullfrog. Since sunscreen use is considered a necessity for cancer prevention many companies have not updated the look and feel of there products in many years. Compared to there competitors, Banana boat is behind in marketing the look and feel of the sports world. With the popularity of non traditional sports such as skateboarding, surfing etc. A new look is needed to capture those markets.

The competitors packaging:

































Target Audience: Everyone who enjoys sports in the sun
Banana Boats Goal: To help you enjoy the sun without the annoying and dangerous sun burn.

I would like to explore many different packaging options focusing on individuals who are on the go and need a sunscreen packaging that adapts to their active lifestyles.

New lettering!

So, this is probably my first time attempting my own typeface from scratch. I'm still going to refine these, but I like how Tuscany turned out, so I used it as my foundation when making the other letters. Like the example in my previous post, I want the logos to take on a more artistic approach to emphasize Italy's history.

I first hand drew some logo ideas, which were pretty rough. Then, I scanned those and placed them into Photoshop and drew over them using a 6x8 Wacom tablet. I played with the brush settings till I achieved a good brush tip. I decided to vectorize my letters with a program called "cocoa potrace" -mac only- which works much better than illustrator live trace. Your vectors alway come out smoother. A few letter spacing tweaks and this is what I have so far.

Italy Thumbnails revealed!

Here is my 1st version. I went for a classic Roman typeface, using the red and green colors of Italy's flag. Italy and its cities all have images that define there location. Italy itself is known for its history and ancient structures which contain many domes and towers.

Tuscany: wine/nature
Venice: Gondolas/water
Rome: the Coliseum/ancient world




My current color combinations are just temporary, In following revisions I want to explore colors that are beyond the obvious. but then again, the obvious may just be necessary.

Here are some other explorations that are in progress




This time I chose a more rustic font. Also, I tried to explore more options for the imagery. However, I feel that Rome needs some re-thinking.

ITALY!

The country I have chosen is Italy. I am taking a trip there next summer and decided it was a good opportunity for me to research where I want to visit.

And the cities i'm going to focus on are:
Rome, Tuscany, and Venice.


adjectives: artistic, relaxed, romantic

possible taglines: "Come home" "Find yourself" "live-love-rest" "It's that good"

346 Packaging Design -3 good, 3 bad

Okay, we'll start with the bad.

These designs appear to have been done out of necessity rather than design. Someone said, "Hey we need a package", then they found someone who knew some Photoshop and this is what came of it. At least the candle has a little thought put into it. They are all very generic and uninviting. But at least the ground black pepper is cheaper is much cheaper than the better designed alternative...and who doesn't love a drop shadow?

The good:



These are by no means ground breaking works of art. However, i'd have to admit they are pleasing designs. I'm sure most everyone has encountered Lucerne products by now. The colors are pleasing from light blues or greens and a cow mascot showing that the butter or milk actually came from a cow.

Indiana Jones, all three movies in one box. The outer box is the best part of the design. The paper used has a slight texture and looks worn like a map that Indy may have in his possession. The color palette is pretty simple going with the rustic look that goes well with the theme of the movies.

The Heineken bottle is the usual green that defines the brand. But on this particular "light" version of the beer, they have decided to go with a clear label. This enables the white letters to pop off the bottle. I especially like how the Heineken logo sits on top of the "premium Light" text.

Graphic Design 444 -my blog-

blog-

My name is Warren, and I have way too many hobbies. I like to draw, paint, take pictures, sculpt, screen print, collect useless objects, research useless things, tinker with things I should'nt, i'm unorganized and to top it off i'm a musician who likes to listen, write, record and play music. An artist by nature, Graphic design seemed like the logical career choice as I have found that I enjoy well designed packaging, movie poster key art etc etc. Oh, and i'm good with websites too.